All knowledge is attained via questions.
Either silent or aloud.
The other day, one of my idols said something, more-or-less, mindblowing during a podcast.
I was carelessly scrolling down my phone, half-listening to the podcast, when he said it.
My ears perked up, my eyes grew wide and I spit the columbian-blend keurig pod coffee I was suckling from my shiny silver thermos back into whence it came.
I lunged at my keyboard and smacked the space bar with my palm to alleviate myself from the pain of trying to find the exact moment he uttered the words with my cursor icon...
Luckily, I was successful.
So what was it he said that made me twice-drink exquisitely sourced pod coffee?
It was this:
"You need to ask the right questions . You will never get the answer you're looking for unless you ask the right questions. Someone can be very smart, but if you don't ask them the right question you'll never get the right answer you're looking for."
I tend to wholeheartedly agree with this.
For example...
When I was young and dumb the question I would incessantly ask to mother-universe is this:
"How can I become rich?"
Now, quite frankly, this questions stinks.
Why?
Because even I, a non-mother-universe-quasi-bipedal chimp, can answer that question.
You can become rich by accumulating wealth.
Duh.
But the question I really should have been asking is...
How can I earn and build wealth?
Followed by...
Can I provide a solution to someones problem/need?
Followed by...
How can I be of service to them?
Followed by...
Where do I go to develop this skill?
Followed by...
Who can mentor me and act as a guide to my skill mastery?
Followed by...
What's my plan everyday here-on-out to master this skill?
You get the point...
And if not, I wasn't being nearly granular enough.
Broad nets catch many fish, and broad questions give you broad answers.
So what's this got to do with you?
If you have a problem with your business, start asking granular questions.
Don't ask: How can I make more money from my email list?
Instead ask: How can I provide value in my emails?
Or...
How can I foster a relationship with my email list?
What are the biggest pain points of my target market?
Does my product solve their problems?
Am I emailing enough, or am I neglecting my list?
Does my list know who I am?
How much are my competitors emailing their list?
Should I develop a weekly email schedule?
How can I create an effective email marketing strategy that will open an enitrely new revenue stream to help my business make more money?
You get the point.
Now then, I'm off to the beach where I shall ask mother-universe about each and every grain of sand and how it came to be.
Farewell.
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