The good old slap and pound.
A classic handshake that I've personally been practicing since 2005.
But over the years a bunch of new handshakes have come on the scene.
It's confusing sometimes...
You know this friend does this handshake, that friend does it that way, this guy does this one sometimes and another one other times...
It's an exercise in futility.
So I've developed a strategy to get around this problem...using a little help from covid...
I call it...
Knuckles.
Okay, I know I wasn't the first to use it.
But I guess I've brought it back in a way.
It's my go-to. My default. It's a classic techniue that eliminates all the guesswork.
So why am I telling you this?
Because i'm sure you have friends with whom you conduct handshakes with too.
And I want to elaboarate on why it's important to have friends.
Besides having dope handshakes of course.
See friends give you new ideas.
And the other day my friend from my email copywriting group shared an email he wrote with me.
It was about the Suez Canal disaster.
I hadn't even thought to use this event in any of my emails. But after he shared his email...
I did.
I wrote a little about it in my blog post yesterday.
But after that I whipped up an email for a list I write for.
And it went a lil somethin' like this...
(Open rate: 17%)
(List size: 198)
---
Subject line: Can you help me dig this out?
If you haven’t heard about the Suez Canal catastrophe, buckle up.
If you didn’t hear about it. Let me explain:
So last week a shipping tanker got spun sideways by the wind after its engine died. The tanker was so gigantic it blocked off the WHOLE SUEZ CANAL. All the other tankers and ships had to stop in their tracks and wait for the tanker to be moved to continue on their journey.
To make matters even worse…
This poor old CAT excavator had to do the job ALL BY ITSELF. Take a look…
How many times do you think he radioed in, “UHH guys...can you help me dig this thing out?”
On top of that, news broke shouting about toilet paper shortages (again), shipping delays and oil price increases here in North America...
ALL FROM ONE SMALL CANAL ON THE OTHER SIDE OF THE WORLD BEING BLOCKED.
Crazy.
And kinda unbelievable if you ask me.
Why are we so reliant on one small canal halfway across the globe?
How can one little backed up canal cause TP shortages here in North America?
Well, in my opinion…
We should be prepared for things like this and have backup plans for when things go awry. We shouldn’t put all our chips into one canal. To put it bluntly...the fates of our fannies shouldn’t be reliant on one CAT excavator…
And we shouldn’t have to dig up alternative TP *erm* apparatuses from our basement when one small canal is blocked (newspaper anybody...no thanks)
So why am I telling you this?
Because the fate of your keto journey shouldn’t be reliant on one or two foods. Getting sick of eggs and avocado shouldn’t block your progress on your keto journey.
And it’s wise to have backup keto foods that you can dig out of your cupboard to save the day.
When you become reliant on a handful of certain foods...all it takes is your mind blocking these foods out and then you have a disaster on your hands.
That’s why my keto baking mix can be your CAT excavator times 100. Just dig my mix out of your cupboard when you get sick of the same old foods.
In a matter of minutes you’re satisfied and still going keto-strong.
Because the last thing you want is to go sideways on keto...and cause a major blockage to your journey.
If you want a “keto-rescue food” with the power of 100 CAT excavators, then go buy a bag of my mix at the link…
>>> Dig this out of your cupboard when you feel a keto disaster a’ brewin
That’s all for now.
[First name] “passionate about TP” [Last name}
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